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For some 35 years, the Loft Theatre has hosted artists who
wish to exhibit their work in the lounge areas of the
theatre.
We offer every possible support to artists although the primary focus
of the theatre will always be driven by the timetable of the theatre's
productions. The experience, therefore, for the artist is not the
same as exhibiting in an art gallery, or a space dedicated to art.
Space
The space offered is in the Coffee Lounge area, the walls on the
staircase and the end wall in the Committee Room.
Battens have been placed at intervals on the wall to protect the
brickwork. It would be appreciated if artists could ensure that their
work is hung from these battens only.
Although there is no such thing as an average frame size, the
exhibition space tends to accommodate about 20-25 paintings.
Dates
Exhibitions are usually hung on the Monday evening prior to the
opening of a Loft main house production. The exhibition would then
stay for two weeks and be removed in the week after the end of
production.
Throughout the season there are additional productions in the Studio
and when these are scheduled it is possible for the exhibition to stay
up during this additional production. This often totals the
exhibition time to some 4 weeks.
Publicity
By the end of the run of the production immediately preceding the one
at which you exhibit, the necessary publicity material needs to be
supplied. This is usually a half page of A4 profile of the artist,
together with a photo of their work, or a photo of themselves. The
Loft includes this in the magazine, which has a circulation of over
1,000 to members. The magazine also doubles as the programme and so is
also received by all non-members who attend performances and purchase
a programme. Where possible, details of the exhibition will also be
posted on this Loft website. This publicity is provided free of charge
to artists. Any additional publicity is the responsibility of the
artist.
Any literature the artist wishes to display during their exhibition is
acceptable as long as it is of a reasonable size.
Private views
The only convenient time on both sides for any private view is during
Studio productions. If you are not exhibiting during a Studio
production, we apologise for the fact that private views are not
possible to arrange.
Sales
If a painting is purchased, a cheque is made payable to the theatre.
The Theatre Treasurer retains 10% of total sales as commission and the
balance is paid to the artist as soon as possible following the end of
the exhibition.
Contact
The exhibitions coordinator is Virginia Hood, who can be
contacted on 01926 314396 or via email at
VirginiaHood@loft-theatre.co.uk.
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